Larry Ellison Talks to ABC about Boats, Budgets and Bases.

The America’s Cup is back in America. Celebrations over the weekend marked the arrival of the Auld Mug via a first class seat and the lobbying for host city began.
BMW ORACLE boss Larry Ellison gave an interview to ABC that touched on some of the issues that will define AC 34 including the venue and [...]

Yachtsponsorship.com Launches Dedicated America’s Cup News Page

Now that there is real interest in the America’s Cup again and the stories are a more palatable mix of sailing, personalities, competition and racing instead of the grotty detail of legal posturing, we have launched a standalone page for news about the 33rd Edition in Valencia.
As well as YachtSponsorship.com’s unique opinion and insight, the [...]

Video: Alinghi Press Conference in Valencia

Both teams held press conferences on Friday in Valencia. Both have put up videos of from the events. The BMW ORACLE Press conference is available in its entirety including the questions asked by journalists, while Alinghi have presented a highly edited, produced highlights clip.

America’s Cup 33 Coverage presented by the DARK BLUE BOOK; The Who’s [...]

Video: BMW ORACLE Press Conference

Interest in the America’s Cup has never been higher? According to Larry Ellison, the fighting between the Defender and the Challenger is like two heavyweight boxers who hate each other before a fight.
How would that interest be translated into interest in future America’s Cups? Monohulls – but exciting monohulls, like the RC44, with lots of [...]

YuuSail Shows How Digital Changes the Game for Viewing Sailing.

This is a story that brings together some of the biggest themes in current thinking about yacht racing media and sponsorship. It involves engaging people through social and digital media as well as involving tourism advertising dollars and creating stories that non-sailors can get interested in.
First the travel and tourism angle. Tasmanian Minister for Tourism [...]

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