Yacht Sponsorship

Recent Sailing Business News Highlights

Sailing Sponsorship Editor — Thu, 15 Mar 2012 14:35:47 +0000

It’s been over a month since we had a look at the world of Yacht Racing Business. In that time, there have been title sponsorship deals announced, TV deals announced and some series have started their 2012 tours.

So here is a look at some of the more interesting stories from the business of sailing courtesy of Yacht Racing Business.

Alpari Announced As World Match Racing Tour Sponsor.

Great news for the Alpari World Match Racing Tour. The premier match racing events in the world will be supported by the financial services company for 5 years. The deal should mean greater opportunties for hospitality and budget for activation to a wider audience. More Alpari World Match Racing Tour News including Chicago Event…

America’s Cup Announce a US TV Deal.

One of the hardest things for teams trying to raise commercial sponsorship for the America’s Cup and World Series has been the lack of certainty about where the bright shiny new TV product would be seen. Now ACEA have announced that NBC will show some of the event live on free-to-air TV.

Ernesto Bertarelli is Back Sailing.

We caught up with the Skipper of Alinghi at the opening round of the Extreme Sailing Series in Oman. We asked him if being a sailor made you a better business person. There is also a video of the interview here…

Oman Sail – A Blueprint for Sailing as an Economic Growth Driver

David Graham talked to us about how the Oman Sail project is about more than the professional teams on the water. A 25 year plan with political support from the highest levels has objectives to transform the Omani economy using sailing as the vehicle.

Does the branding of Sailing effect participation levels?

Yachting Australia has released a detailed report into the perception of sailing in Australia. The report will be used to create strategies to increase participation, think about branding, sponsorship and licensing opportunties. The report highlights the difficulties that the sport has positioning itself against the past-time of sailing – something that Loick Peyron talked about at the Global Sports Forum last week.

Must Read Yacht Racing Business Stories.

Yacht Racing Business Editor — Thu, 09 Feb 2012 13:59:04 +0000

Over at yachtracing.biz – the home of the latest Yacht Racing business news, there have been some great articles published in the last couple of weeks. Here is a selection of our favourites, plus a new video channel.

Recent Yacht Racing & Sailing Videos.

America’s Cup Uncovered 24 : It’s 25 years since Dennis Conner won the America’s Cup back for the USA. The more things change, the more they stay the same. More…

Keel Walk Redux : A man in a suit sets out to show that there are many ways to get your picture in the paper. Yes even the mainstream press will print a photo of a sailboat if it is wacky enough. Produced by Stewart Hosford and 5 West. More…

Get DARK BLUE Partner Status.

The Business of Sailing – Recent News Highlights

Sailing Sponsorship Editor — Thu, 19 Jan 2012 12:21:33 +0000

Not getting the news as often as you need it?

Don’t forget to sign up to our new email news feed courtesy of Feedburner.
Of course you can also Follow us on Twitter
Or you can Like us on Facebook

Recent Top Stories via Yacht Racing Business.

Banque Populaire V sets a new Jules Verne Trophy round the world sailing record with Loick Peyron at the helm and some help from the UK’s Brian Thompson. Read More…

Ben Ainslie announces that he will help ORACLE Racing defend the America’s Cup and in return will get to set up his own America’s Cup World Series Team called Ben Ainslie Racing (BAR). Watch the Press Conference or read our opinion piece.

The Extreme Sailing Series announce that they will not go back to Cowes Week. The series have done a 3 year deal with Cardiff for the UK round of the Extreme 40 World Tour. Read More…

PUMA treats bloggers to a junket in Abu Dhabi to get some buzz going via Tumblr and Instagram. Read more…

World Yacht Racing Forum Article Series

We’ve transcribed many of the sessions from the annual World Yacht Racing Forum (WYRF), held in Portugal including the questions and answers from the audience. There are some great insights into the state of the business of sailing, sponsorship, the use of digital media, presentations from Knut Frostad from the Volvo Ocean Race and the America’s Cup also share some audience numbers. All the articles from the WYRF are here…

Coming soon, we write up how Jerome Pels from ISAF sees the world, how the great cities of the world are becoming more professional at bidding for and delivering sporting events and how the Clipper Race business model is tapping into some of those cities. We also look deeper into the subject of in-game sponsorship – a topic that was raised as part of the digital session, but deserves it’s own article.

A Funny Thing Happened…

Sailing Sponsorship Editor — Tue, 20 Dec 2011 12:26:45 +0000

The World Yacht Racing Forum has taken place again, with some of the sailing industry’s top people in attendance, talking about the business of yacht racing. Over the next few weeks, we will be transcribing some of the sessions that took place at the forum and giving you the chance to learn some of the best practice and insights from the panels.

Does Sailing Deliver Sponsorship ROI? : Featuring Mirabaud, BT Global Services and Kevin Roberts from Sportsbusiness as well as David Fuller from YachtRacing.biz. More…

Driving The Growth of Sailing Through Digital : Featuring people who are doing it, making apps, building Facebook pages and interfacing TV from boats to global TV networks. More…

Also at the forum, the Extreme Sailing Series announced its calendar and venues for 2012. We caught up with OC Thirdpole Chairman Mark Turner and asked him about a wide variety of issues. Watch the video here…

Recent Sailing Business Related News

If you still haven’t switched over to YachtRacing.biz, then you might have missed the following stories – and our particular take on them.

Ben Ainslie clashes with cameraman at Perth 2011 World Championships – What does it mean for the sport?
Audi pulls the sponsorship plug on the Med Cup.
Sam Davies announces new sponsor for Vendee Globe campaign
RC44 Announces 2012 Calendar – Minus San Diego.

See you at the World Yacht Racing Forum? 20% Discount Code.

Sailing Sponsorship Editor — Mon, 14 Nov 2011 13:57:56 +0000

Get a FREE Directory of Sailing’s Who’s Who when you register with our exclusive code.

From the 13-14 of December, the Who’s Who of the Yacht Racing and Sailing industry will gather in Estoril, Portugal to discuss the future of the sport and to do deals.

As well as a packed program of discussions, the World Yacht Racing Forum (WYRF) brings together hundreds of decision makers and buyers for yacht racing products and services.

We’ve teamed up with the World Yacht Racing Forum to offer you – the who’s who – 20% off a delegate pass for the conference, plus… the first 10 delegates to register with our special discount code will receive a free Dark Blue Book worth £50.

To save over 150 Euros and get your free directory read on…

Priority Code for World Yacht Racing Forum 2011

Attend the World Yacht Racing Forum for just 636 Euros.

Use the discount code below to receive a 159 euro discount on the early bird price (795 euros) for the 2011 forum.

Priority Code : YRB167

http://www.worldyachtracingforum.com/register.html

The first 10 registrations using the code will also get a 2011 Dark Blue Book worth £50.

Yacht Racing Business News Update.

If you haven’t switched over to our new sailing business news portal yet, here are some of the stories that you might have missed in the last couple of weeks.

World Match Racing Tour searches for stars : Sailors on the WMRT will need to show that they can deliver value to the tour and it’s partners, not just be good at sailing. New criteria for Tour Card Holders includes marketability.

Groupama Go Global with their Sponsorship : Groupama is looking to bring together its global operations around the Volvo Ocean Race. The company has invested heavily in the new mono-hull project and is leveraging years of experience with Franck Cammas.

How to Sell Your Product to the Navy : Volvo Ocean Race sponsor Inmarsat talk about how B2B sponsorship activation works and how testing your service in extreme conditions helps positioning.

The Week’s Top Yacht Racing Business News

Sailing Sponsorship Editor — Tue, 18 Oct 2011 11:57:03 +0000

But first, an ad for Sailing Sponsorship and Sports Marketing

Behind yachtsponsorship.com is a sports marketing agency – Pilote Media.

Pilote has a unique perspective on the yacht racing and sailing market. Since 2008, the company has provided comment and insight into some of the best (and worst) practices in the industry. Many companies and brands have adopted best practice, but a lot haven’t.

You might have noticed that this site looks a bit different. There’s a reason for that. This site ranks on top of Google and Bing for a huge number of valuable sailing and marine search terms. From America’s Cup sponsorship to Dinghy Insurance.

Rather than close it down, we are using it to promote the digital sponsorship activation and digital marketing services offered by Pilote Media. If you want the latest yacht racing and sailing business news – head on over to yachtracing.biz.

Last Week’s Top Sailing Sponsorship & Business Stories

Sailing Sponsorship Editor — Wed, 12 Oct 2011 10:51:08 +0000

If you are reading this, then it’s because you haven’t updated your subscriptions with us. Yachtsponsorship.com has been relaunched at www.yachtracing.biz – the content is the same, just the name has changed.

If you follow us on Twitter, or Like us on Facebook, you might have caught the top 5 yacht racing business stories last week, but if you haven’t changed over your email subscription or RSS feed, then here are some of the sailing sponsorship and business articles you missed.

There is a New Leader on our Top 30 Yacht Racing Brands on Facebook Chart.

The Volvo Ocean Race has been overtaken by … well you will just have to click to find out. Oman Sail continued to grow strongly and the America’s Cup World Series in Plymouth contributed some new activity on Facebook, but not as much as you might expect. More…

MarinePool Become Official Clothing Partner of Oman Sail.

The brand, which is the exclusive clothing partner of the Extreme Sailing Series will supply Oman Sail competitors and officials with gear. More…

Volvo Ocean Race Online Game Previewed

The new Volvo Ocean Race Game will allow players to play on multiple platforms including Facebook, iPhone and Android. More…

Krys Match Opener for MOD70 Also announces Calendar

The Multi-One Design 70 boats will have a demo race this week, it is part of preparations for the new MOD70 Calendar which has been announced. More…

To keep up to date with the latest Sailing and Yacht Racing business stories from around the world, visit www.yachtracing.biz

Last Week’s Top 5 Yacht Racing Stories

Yacht Racing Business Editor — Tue, 04 Oct 2011 11:52:59 +0000

Some of you might be wondering why you don’t get emails from yachtsponsorship.com anymore. A couple of weeks ago, we relaunched the site at www.yachtracing.biz – the content is the same, just the name has changed.

If you follow us on Twitter, or Like us on Facebook, you will have still seen some of these articles, but if you haven’t changed over your email subscription or RSS feed, then here are the Top 5 Sailing business stories of the week.

1. Let the Sailors be Sailors and we Might Get More Fans.

Actually, you might have seen this one too, because it was picked up by Scuttlebutt and Scuttlebutt Europe. It’s about media training for sailors and over-corporatisation of social media. Read the Article here…

2. Bruno Peyron Talks About the Business of the America’s Cup.

The man behind the commericials for Energy Team FR talks about business models, raising sponsorship and whether or not the ACWS is just a show. Read the Article here.

3. Video Interview with ACEA’s Richard Worth.

Richard talks about selling the new America’s Cup product to venues, teams and broadcasters. It’s harder than selling football. Video and Article here

4. Video Interview with Merfyn Owen about Racing design innovation.

The designer of IMOCA Open 60 Gamesa talks at the Southampton Boat Show about how cruising sailors owe much of their time saving innovations to the world of short-handed racing. More here.

5. San Francisco Signs off Financial Package for the America’s Cup

Despite a wide ranging disparity in estimates about economic value, California is convinced that the America’s Cup will drive jobs, investment and economic activity. More here

Sailing Stories You’ve Missed

Yacht Racing Business Editor — Mon, 26 Sep 2011 08:13:28 +0000

If you haven’t changed your email or RSS subscription over to yachtracing.biz then you are missing out.

Here are some of the stories you might not have seen:

Make sure you keep in touch with all the business news in the sport of sailing.

Why are you still here?

Sailing Sponsorship Editor — Thu, 08 Sep 2011 11:47:17 +0000

Yachtsponsorship has left the building. So if you are still getting these emails, you need to re-subscribe.