Sailing News Pages


The sport of sailing is a broad church. Some people love the Olympic classes, some people are into offshore solo racing, some crewed. Some people like breaking records, some people like match racing.

For brands that are looking to sponsor sailing, the choices above can be baffling. If you want to get great advice about how you could use sailing in your communications strategy, then you might want to talk to our sailing sponsorship experts. If you want to get a feel for who is doing what, then our news pages are the place to start.

Sailing Sponsorship News – By Sector

  • Sailing Clothing and Footwear – One of the most competitive sectors in the yacht racing space. There are a lot of clothing and footwear brands that specialise in outdoor clothing or the marine lifestyle and almost all of them sponsor sailing. Brands like Henri Lloyd, Marinepool, Musto, Dubarry, Puma, Gaastra and Zhik are all trying to use sponsorship to promote themselves. More… 
  • Automotive – Yacht Racing is a lot like motorsport – There are a lot of different disciplines, there is a lot of carbon fibre and there is a lot of technical innovation. But brands like Volvo, Audi, BMW and Toyota also know that there is a correlation between the people who like cars and people who like sailing. More…
  • Tourism and Destination Marketing – In recent times, there has been a trend for cities and countries to sponsor sailing. Countries like Oman and Malta and destinations like Cascais, Barcelona, Abu Dhabi and Hamilton Island have all used sailing to promote their marine infrastructure and their tourism offer. More…
  • Financial Services – This sector was probably the one that was most affected by the global financial crisis. Some financial institutions decided to stop their campaigns, but there are still some brands who sponsor sailing. Companies like Banque Populaire, Groupama, J.P. Morgan Asset Management, Brewin Dolphin and Aberdeen Asset Management all participate in sailing sponsorship. More…

Sailing Sponsorship News – By Event

  • Business News and Opinion from the America’s Cup. – Perhaps the most well known sailing event. The America’s Cup has been the goal of billionaires for over 150 years. The world’s oldest sporting trophy has suffered legal court cases and farcical years when competitors have been unable to reach ‘mutual consent’ over the document that governs the cup – the Deed of Gift. In 2010, America won back the cup after the BMW ORACLE team, owned by Larry Ellison and run by Russell Coutts beat Swiss Defender Alinghi in a mismatched race on giant multihulls. Huge changes to the format have been announced and sponsorship of the America’s Cup will have a huge impact on sailing and yacht racing in the near future. More…
  • Volvo Ocean Race News. – This offshore yacht race has everything. Great commercial strategy, good media offerings, exciting boats and stopovers in multiple ports around the World. The Volvo Ocean Race offers something for fans, sponsors and sailors with brands like ABN AMRO, Telefonica, PUMA and Ericsson using the race to promote their products and services. The next edition of the race will feature stopovers in Abu Dhabi, China and Galway. More…
  • Alapri World Match Racing Tour – The winner of the WMRT is crowed the ISAF World Champion of Match Racing. It is the only annual global series that visits multiple continents and until recently has been the path for America’s Cup skippers who wanted to be the best match racers in the world. Skippers like Russell Coutts, Ed Baird, Magnus Holmberg and Peter Gilmour have built great sailing careers on success in the World Match Racing Tour. Up and coming skippers include Adam Minoprio, Torvar Mirsky and Ian Williams. More…
  • World Yacht Racing Forum – For the last few years, the Informa Sports Group have organised a conference for the who’s who of the business of yacht racing to discuss the commercial aspects of the sport of sailing. Topics have included return on investment for sponsors, economic impact of hosting major sailing events, developments in the media and structural issues around rights management and technology. Delegates from all the major yacht racing series attend. Yachtsponsorship.com is a media partner of the World Yacht Racing Forum and this page collects our coverage and opinions from the event. More…
  • Extreme Sailing Series – Once known as the iShares Cup, this yacht racing event for Extreme 40 catamarans has grown from a European series to a more global yacht race. Run by OC Thirdpole, the events are designed to entertain and to give sponsors massive return on investment. The 5th man concept, which allows VIP Guests to ride aboard the boats during the race is an unforgettable experience that has been copied by other sailing rights holders. The Extreme Sailing Series is fast and exciting and a great model for the future of the sport. More…