Search Results for : Puma

Puma Ocean Racing SUP Board Award

The tie-up between PUMA Ocean Racing, Laird Hamilton and yacht designer Juan K has been recognised outside the yacht racing bubble by Outside Magazine. The new PUMA/Laird stand up paddleboard (SUP) was selected by Outside Magazine for a 2011 Gear of the Show Award at the Outdoor Retailer trade show. The limited edition, carbon fibre board was […]


PUMA Official Clothing Partner for America’s Cup Defender.

PUMA will replace SLAM as the Official Clothing Partner of America’s Cup defender ORACLE Racing. The ‘sportlifesyle’ brand will also kit out the organising personnel and be the official merchandise licensee for the America’s Cup. There is no doubt that PUMA’s sports marketing expertise will benefit the California based team, but PUMA will be pushed hard by […]

Puma Announced As Official Clothing of AC Officials.

If you are going to have an event featuring big cats, you might as well get your sponsors’ iconography to match. The America’s Cup have announced that PUMA will be the Official Sportswear Partner for the next edition which includes the America’s Cup World Series. It’s a good choice for the Cup, which is trying to reinvent […]


Laird Hamilton And Puma Ocean Racing Search for Monster Waves

Puma Ocean Racing has announced a partnership with the ultimate waterman – Laird Hamilton. Given the Volvo Ocean Race strapline of ‘Life at the Extreme’, it’s hard to think of a better brand ambassador for the new Puma boat, Mar Mostro. Hamilton is no stranger to sailing. He was one of the innovators of windsurfing […]