Search Results for: sponsorship
Ken Read on Sailing Sponsorship
Ken Read’s Keynote at the World Yacht Racing Forum in 2013 was a big hit. Below are the comments he made about raising sponsorship and what sailors and events still have to learn. Clearly this is a big part of what we are talking about at this event. Sponsorship is critical at the elite level of our sport. There is… Read More »Ken Read on Sailing Sponsorship
Brands Talk Sailing Sponsorship Activation
The 2012 World Yacht Racing Forum opened with a discussion around sponsorship activation. Activation, or utilisation, is the activity undertaken by companies to actually generate the returns from sponsorship. This article first appeared on YachtRacing.biz The panel featured; Josephine Edwall-Bjorklund, Senior VP Corporate Communications for SCA – who recently announced they would back an all female team in the Volvo… Read More »Brands Talk Sailing Sponsorship Activation
Money vs Impact in Sailing
In a recent episode of the Yacht Business & Sailing Podcast, Mark Turner (formerly of OC Sport and the Ocean Race) discussed the changing nature of sponsored sailing campaigns. Gone are the days of sponsors just being the wallet so that people can go yachting. Teams and programs need to attach themselves to a larger cause, whether it be the… Read More »Money vs Impact in Sailing
SailGP
SailGP is a relatively new sailing series that is, as the name suggests, modelled on Formula 1 motorsport. Developed by America’s Cup legend Russell Coutts and leveraging the broadcast technology developed for recent America’s Cup events managed by ORACLE Racing and funded by Larry Ellison. Powered by Natureā¢, SailGP is adrenaline-fuelled racing as eight teams go head-to-head in iconic venues… Read More »SailGP
The Ocean Globe Race
2023 will mark the 50th Anniversary of the first historic Whitbread Round the World Sailing Race. The Ocean Globe Race (OGR) is designed to commemorate the event using the same technology that was used by competing teams in the original race. Like the modern Ocean Race (previously known as the Volvo Ocean Race), the OGR is a team racing event… Read More »The Ocean Globe Race
World Match Racing Tour
The WMRT was established in 2000, bringing together match racing competitions and regattas into a World Champion event. Match Racing is the format used by the America’s Cup and many former World Match Racing Tour champions have gone on to win the ‘Auld Mug’. The Tour differs from many other sailing events in that teams compete in boats provided by… Read More »World Match Racing Tour
The Ocean Race
Previously known as the ‘Volvo Ocean Race’, the Ocean Race is the latest version of the Whitbread Round the World Sailing Race first run in 1973. It is a team-based offshore event with multiple stop-overs. The next edition of the race will be the first without Volvo’s involvement, and is scheduled to start in October of 2022. The route has… Read More »The Ocean Race