Sailing Stuff from Twitter.
GGYC won’t meet SNG. No surprises there then. http://is.gd/xHhu # Dee Caffari added to the @yachtbusiness yacht racing twitter directory: http://bit.ly/12tWjv # #followfriday that don’t make the ‘pro’ list @markhendy @tim_buckley # Retweeting @PumaOceanRacing: Shannon and Casey on the radio with WFNX 101.7 in Boston. Live from PUMA City http://yfrog.com/4bnv2j # Are there enough people twittering about the VOR In-Port Race for us to set up a ‘coveritlive’ page on the website? Would anyone tune in? # Retweeting @johnsburnham: America’s Cup skipper...
Read MoreSailing Stuff from Twitter.
Lots to catch up on this morning after being out on the water yesterday at the launch of http://www.exercisetransglobe.com/ # Is this the only picture? RT@PumaOceanRacing: Kenny on the mound at Fenway Park!!! http://yfrog.com/0l9x4j # Pilote Media CEO and Editor at Large for @yachtbusiness ; David Fuller an ‘underrated Sports Professional’ – http://is.gd/xcxa # Retweeting @PumaOceanRacing: Shannon’s take on what to expect from PUMA for the In-Port Race this weekend. http://bit.ly/eVsiS # Powered by Twitter...
Read MoreSailing Stuff from Twitter 4|5
“What next for America’s cup sailors? Sailing?” NZ News : http://is.gd/vNDg # Not worthy of the main site, but if you are interested. Alinghi – court – yawn. http://is.gd/vNUU # RT @leightonoc: America’s Cup Hall of Fame Ceremony at New York Yacht Club. Photos http://ow.ly/4GgY # Want to comment on anything you have read on the site? Don’t forget you can do it here… http://yachtsponsorship.disqus.com/ # Want Crew? Want to crew? New matching site CewIntentions : http://us.crewintentions.com/index.asp # Enjoying @leightonoc ‘s photos: ...
Read MorePuma’s Sponsorship Masterclass Continues.
This site has some pretty clear goals and it is fantastic to see a sponsor really use sailing as the natural platform it is, to promote not just their gear, but the sport itself. During the Boston stopover of the Volvo Ocean Race, Puma has dominated the media coverage through smart activation. It goes to show what can be done when it’s done properly. This weekend, puma backed the ICSA National Semi-Finals. College sport in America is a big deal, and while sailing isn’t as high profile as Basketball or Football, supporting the next generation is a great part of any sponsorship...
Read MorePUMA Using Home Stop To Activate On All Channels.
It’s not surprising that Puma is getting all the attention during the Boston stopover of the Volvo Ocean Race. The sportswear company has its marketing headquarters in the city and the boat has a US skipper, Ken Read. Yesterday, some of the team went mainstream and appeared on the TODAY show on NBC. For five minutes and in front of an audience of more than five million people – the show has been the most popular morning programme in the USA for 697 consecutive weeks – Read was grilled on subjects as diverse as crew relationships and whether or not the team runs a laundry...
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