• Who sponsors yachting?
  • What opportunities are there for brands to get into sailing sponsorship?
  • What return on investment (ROI) does sailing sponsorship deliver?

These are some of the questions that marketing directors and CEOs of brands are asking as the sport invests heavily to compete for sponsorship against sports like Golf, Rugby and motorsports like F1.

We are building a database of sponsorship deals in sailing and yacht racing – from large global events like the America’s Cup and the Volvo Ocean Race to iconic adventures like the Vendee Globe and new opportunities with the Multi One Design.

The information on this site is just a sample of the market intelligence that we can provide via our industry consultants.

For those brands interested in the business of sailing, we can provide reports, sponsorship audits and impartial advice on how to get the most marketing return from using yacht racing as a marketing platform.

For more information about the benefits of sponsoring sailing or yachting, please contact our sailing sports marketing partners.

Sailing Sponsors by Event

Brands that Sponsor Sailing – A Quick Glance

Sailing has an affluent, desirable audience. It is a niche sport compared to something like Football, which is reflected in the brands that have supported sailing sponsorship campaigns. Sailing is also a very broad sport – like motorsport it has a lot of different disciplines and internal communication and B2B marketing is just likely to be a driver for brands in sailing as marketing to consumers.

Brands that have been associated with sailing include: Kingfisher, Whitbread, Steinlager, Heineken, Rothmans, UBS, Aviva, Iberdrola, Hublot & BT.

Brands that have current sailing sponsorship activity include: Volvo, Audi, Telefonica, Puma, Camper, Abu Dhabi, Oracle, Corum, Rolex, Tag Heuer, IWC, Inmarsat, Louis Vuitton, Groupama, Banque Populaire, GAC, Gamesa, Hugo Boss, Safran, Veolia, J.P. Morgan Asset Management, Aberdeen Asset Management, PWC and Vestas.

There are also a number of sailing industry brands that participate in the sport like: Marinepool, Musto, SLAM, Henri Lloyd, Zhik, Helly Hansen, Sail Racing, North Sails, Quantum Sails, Future Fibres, MultiPlast, Harken, Ronstan, Raymarine and PSP.