Is Sailing Getting It’s Share of Sponsorship?
The sport of sailing offers sponsors a wide variety of options to promote their products and services to a desirable demographic with great brand associations. But many sailors aren’t doing themselves any favours when it comes to approaching companies for sponsorship. There are some great sailing campaigns out there that are let down by amateur sponsorship proposals, or by sailors setting their sights too high or not understanding how their offer compares to other sports – or even to other competitors in the same competition. In...
read moreIs Sponsorship Killing Sailing – A Few More Thoughts.
In late 2012, we published an opinion piece that ruffled a few feathers – which is good…. In particular, some commentators have characterised the editorial piece as being somehow anti-sponsorship or that it suggests sailing doesn’t need sponsorship. Yachtsponsorship.com exists to promote the sport and the commercial opportunities that it provides, but it also exists to give insight into best practise, long term trends and to act as a watch-dog. While the title of the piece (Is Sponsorship Killing Sailing?) might be attention...
read moreIs Sponsorship Killing Sailing?
The Volvo Ocean Race recently released a 133 page report into the previous edition. Much of that report was dedicated to the return on investment received by sponsors of the race. One of the findings of the report was that sponsors of sailing can get better returns than other sports because the brand-name is mentioned more than the names of the athletes. The report says: “The Volvo Ocean Race occupies an exceptional space in the sporting world as a major property that is universally referred to with a brand name in the title, while...
read moreMaking the Most of a New Sailing Sponsorship Trend.
There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to convince companies to invest in the sport. Luckily, there is a group of companies that need to talk to a new audience, but they are not selling products or services. There is a shortage of skills, and it is going to get worse. Science and engineering companies need to attract well qualified employees to stay competitive and some of them are using sailing as a...
read moreSailing Sponsorship News Digest
Want to get the latest sailing sponsorship news in your inbox? Our weekly email is curated by expert editors to cut out the PR spin and only give you the sailing sponsorship news you need to know. Subscribe Now Marinepool Sponsors Chinese Offshore Record Attempt Clothing brand Marinepool has announced a partnership with Chinese sailor Guo Chuan as he embarks on a campaign to sail a Class40 yacht around the world. Christoph Stadler, Marinepool Marketing Director commented on the deal: “Marinepool is proud to welcome Guo Chuan on board –...
read moreLatest Sponsorship Deals
This post is a duplicate of one of our regular sponsorship deal email updates. To recieve the latest sailing sponsorhip news in your inbox – subscribe here Sperry Topsider Extend Sponsorship Deal with US Sailing. Sperry Top-Sider has agreed with US Sailing to a new multi-year sponsorship deal which will see Sperry Top-Sider remain the official footwear provider of US Sailing. This news follows the April announcement that Sperry Top-Sider has become the title sponsor of the US Sailing Team. Craig Reingold, President of Sperry Top-Sider...
read moreWeekly Sailing Sponsorship Update
If you haven’t subscribed to our regular email updates on all the sailing sponsorship news, then you are missing out on the most up-to-date digest of all the sponsorship news that our editors think you should know. Sign up for our email updates here… For those of you who missed it, here is the Report for the week ending 24th August. King Of Shaves Back Team Wales at Cardiff Extreme Event A wildcard entry for the Extreme Sailing Series in Cardiff will feature top Welsh sailing talent with the backing of British shaving brand...
read moreOne-Design Decision Changes Volvo Ocean Race Sponsorship Offer.
This week, the Volvo Ocean Race announced that the format of the race would change from a ‘Box-Rule’ to a one-design. This means that every boat in the next two races will be ‘exactly’ the same. The decision has some big implications for brands who are interested in sponsoring this kind of sailing, taking away one of the things that differentiated the Volvo Ocean Race from events like the Clipper Race. In fact one prominent designer has already dubbed the next two versions of the race “Clipper Plus”. The aim...
read moreLatest Yacht Racing Business and Sailing Sponsorship News.
If you are a brand and you think you might want to sponsor sailing, then check out some of these stories that have been in the news recently. Many feature quotes from the sponsor as to why they did the deal and the benefits they get out of sailing. Fidelity Sponsors America’s Cup World Series Newport : The America’s Cup will return to Newport giving brands that want to sponsor sailing at the top level a new opportunity to connect with an educated audience that loves the sport. Fidelity will sponsor the Newport final of the ACWS....
read moreRecent Sailing Business News Highlights
It’s been over a month since we had a look at the world of Yacht Racing Business. In that time, there have been title sponsorship deals announced, TV deals announced and some series have started their 2012 tours. So here is a look at some of the more interesting stories from the business of sailing courtesy of Yacht Racing Business. Alpari Announced As World Match Racing Tour Sponsor. Great news for the Alpari World Match Racing Tour. The premier match racing events in the world will be supported by the financial services company for 5...
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