#WMRT 2011 begins RT @Williams_Racing: Waiting for the sea breeze to fill in in sunny Marseille # The USA Road Trip is booked for July. Starting in Boston with the #ExSS # @dangriffey All will be revealed shortly. in the meantime, we'll be in Marseille for the #WMRT later in the week. # RT @worldmrt: Live streaming of #matchracefrance #wmrt 13-1500 local time (CET) presented by @marckchisnell & @hannahsailing # #WMRT #FF @JimOToole @ivantuen @markchisnell @hannahsailing @MirskyRacing @Williams_Racing @wakaracing # Guess we should...
read moreSailing is one group of sports that provides sponsors with the opportunity to be highly targeted with their messaging. Yacht classes are almost a pre-forma segmentation of the marketplace with different demographics and communities cultures grouping together around specific events. Rather than trying to be everything to everybody, some classes keep their value high by being able to tell potential sponsors exactly who it is they get to market to, where and when instead of bluffing about a gross television audience in the billions who...
read moreDespite the great number or world class sailors in the UK, the choice of venues to hold world class events is pretty limited. Cowes on the Isle of Wight has benefited from tradition over infrastructure in the same way that Silverstone managed to hold onto the British Grand Prix. The new Olympic sailing venue, the Weymouth & Portland National Sailing Academy (WPNSA), has successfully staged big events already and gives promoters a choice, but there are relatively few cities that have ambitions to stage big events in the UK, much less...
read moreAs new markets begin to discover yacht racing as a way to position high-end products to high-end customers, new brands are appearing on the sides of boats and associated sponsorship activation. Alongside French banks, we will begin to see more products from China, Korea and Russia. In 2010, Synergy Russian Sailing team backed by BELUGA vodka, began sailing in the RC44 Tour. The team sponsorship has now turned into a tour sponsorship with the RC44 series announcing a partnership to make BELUGA an official sponsor for the 2011 season. The...
read moreIt’s difficult to put into words the conflict that is presented to an editor upon receipt of press releases from the America’s Cup. On the one hand, great technological leaps forward are good for the sport and yacht racing should be recognised for innovating how outdoor sports are televised. On the other hand, the America’s Cup should be more than the broadcasting infrastructure. There should be more incentive for fans to be engaged with the sporting competition than ‘augmented reality’ (otherwise known as lines...
read moreWhen Mick Doohan retired from MotoGP, with 5 World Motorcycle Championships under his belt, the rights holders of the championship – Dorna – went looking for a new Australian star. They found Casey Stoner, and in doing so, kept thousands of Australian fans interested in the event. Meanwhile, in sailing. Some of the sports biggest potential ‘rock-stars’ are funding their own campaigns, sleeping on mates couches and flying budget airlines to compete in some of the world’s most elite events. It’s a shame that...
read moreGreat piece : Sail-World's Richard Gladwell on ISAF's Olympic decisions to be made: http://tinyurl.com/65o6ypn via @markchisnell # Why the Star Class thinks it should be in the Olympics. Note: no mention of cost. http://goo.gl/cSptv # Peter Gilmour looking to answer critics in 2011 : http://goo.gl/AsqFx #WMRT # @TimoSewell You should have gone to Portofino for the Nespresso Cup instead. # Let the fights begin. RT @DarrenBundock: ISAF Executive Committee recommendations are out. Supporting Star, mixed Multi, 2×470 but No...
read moreWill the America’s Cup‘s return to American soil create a sustainable professional sport of sailing in the USA? Probably not – at least in the short term. Could a national circuit of for pros be established along the lines of the US PGA or NASCAR? Absolutely… but there are some cultural hurdles to overcome before that, not the least of which is a determined effort to cling to a ‘corinthian’ ideal. Nevertheless, sponsorship of sailing in the USA is playing an increasingly larger role in funding sailing...
read moreThe UK has shown that when they want to win something, provided they can find the investment to fund the development, they can create great sports professionals. Sports like Cricket and Olympic events like cycling have been targeted with great results. But in an environment where governments are cutting funds for services like libraries, spending public money on future sporting glory is a touchy subject. A sport like sailing, which is still to fully shrug off accusations of elitism can deliver more than just results. Investment in marine...
read moreWhile sailing has to be a little bit careful when it comes to claiming environmental credentials, the sport does have an advantage over some pursuits that consume vast quantities of fuel and it does rely upon keeping the marine environment in a state that is fit to participate in water based activities. British solo sailor Conrad Humphreys has announced that Disc Manufacturing Services (DMS) will sponsor his Solitaire du Figaro campaign to promote plastic free packaging. The ‘Pack it in’ campaign began attracing attention with...
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