YachtRacing.Biz Regular readers will have noticed the appearance of new branding in the last couple of weeks. Yes, we are in the process of moving from being known as yachtsponsorship.com to YachtRacing.biz When Yachtsponsorship started as a blog in 2008, it was a way of keeping track of the deals, trends and best practice relating to sponsorship of yacht-racing. In 2011, the site covers a wide variety of business stories including host city bids, media and social media, environmental and economic impact of events, attracting fans and...
read moreThe Royal Southern Yacht Club recently announced a calendar of events to celebrate their 175th Anniversary, including a new offshore race – the Biscay 2012. One of the sponsors of the race will be Sunsail – more specifically, Sunsail Racing – and the tie-up is a clever one. As Sunsail rolls out its new fleets of Sunsail F40s, they are creating one of the largest identically matched fleets in the world. One design racing has a huge fan base as sailors love to know how good they are against their competition given the same boat and...
read moreAs entrepreneurial promoters fight to own the world market for competitive yacht racing, one organisation already has a presence in more countries than the America’s Cup, World Match Racing Tour, Extreme Sailing Series and Volvo Ocean Race combined. ISAF is involved with all parts of the sport, and taking advantage of this global presence is Atlantis WeatherGear, which has been selected as the World Governing Body’s “Officials Clothing Sponsor.” Whether the phrase “Officials Clothing Sponsor” is a typo or a brilliant piece of...
read moreOman Sail has given the rest of the Yacht Racing world a lesson in how to win (Facebook) friends and influence people this month, adding over 6,000 likes in the last 30 days – an increase of 55%. The first America’s Cup World Series event in Cascais gained only 4,000 likes for the brand – a 38% increase on the month before. The Volvo Ocean Race maintains its place on top of our chart of yacht racing Facebook properties. Facebook likes for the Volvo Ocean Race were up 5.4% with 2,432 new likes in August. Yacht Racing Facebook Top...
read moreWith the Defender of the America’s Cup being the Golden Gate Yacht Club, based in San Francisco, the epicentre of American start-up territory, perhaps it is little wonder that the new America’s Cup looks and behaves like a dot-com circa 1999. With angel funding and a business model based on vapourware, the America’s Cup is keeping with one historic principle – the close relationship between the cup and entrepreneurial risk takers. Many of the America’s Cup challengers are also start-ups and Wang Chaoyong, Chairman of China team,...
read moreDuring the 5th Commodores’ Forum of the International Council of Yacht Clubs (ICOYC) held last year at the Royal Freshwater Bay Yacht Club in Perth, the attendees discussed sponsorshipfrom the point of view of Yacht Clubs as event organisers. The following is taken from the ICOYC newsletter published in July. ‘Five lessons learned’ when dealing with sponsors. John McNeill, Staff Commodore of the St Francis Yacht Club. Understanding that sponsors want eyeballs, reaching people through our activities to sell their products or...
read moreHamilton Island Race Week must be wishing they had got some sponsorship from QANTAS for their latest PR stunt. The regatta is hosting some of the world’s best sailors, but also some valuable silverware. The carbon footprint and airmiles of the America’s Cup has been added to, with a flight to Hamilton Island to sit beside the Admirals Cup. It is the first time ever, the two significant trophies from sport of sailing have been displayed together. The America’s Cup flew to Australia from San Francisco in a first-class passenger seat...
read moreCompetitive yacht racing, as opposed to sailing, appeals to quite a small number of people. There is an argument by some, that motorsport attracts a bigger audience than yacht racing because most people can relate to driving a car, but can’t relate to sailing – but this doesn’t seem to apply to golf, where participation is high, but not as high as the number of people watching. A game like Real Golf for the Ipad appeals not just to hard-core golfers, but to the wider audience who like gaming for gaming’s sake. Sailing games are a...
read moreWhen the MOD70 was announced, we were slightly sceptical about plans for yet another class of offshore yacht – no matter how many hulls. The world of professional sailing already has calendar clashes and multiple promoters competing for the attention of a relatively small audience. TheMOD70 though, has slowly but surely been sticking to its plan and some of the world’s best offshore sailors and teams are signed up to take part. One of the biggest advantages that the MOD70 has is in the name – it is a one design. One design racing...
read moreAs the America’s Cup learns from their first World Series event in Cascais and starts to prepare for the second event in Plymouth, we’ve put together some of the news that has been published in the last week or so: The Business Model of the America’s Cup ORACLE Racing CEO, Russell Coutts has told Bloomberg that the 34th America’s Cup can be campaigned from between 30 – 60 million Euros. A 60 Million euro team has a chance of winning and a 30 million euro team is a budget team that is there for the experience only. Paul Cayard,...
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