Video: Oman Sail’s Sponsors Activate.
Sponsors Focus on Consumers At Cowes Week Oman Sail continues to combine professional sailing with savvy marketing. This is long-term, grown-up strategy meets great execution of tactics. While Leigh McMillan was winning the Cowes Round of the Extreme Sailing Series on Muscat the Wave, the sponsors were making the most of the crowds around the corner in the main Cowes Week entertainment areas. Cowes Week might have a reputation for being stuffy or old fashioned. Some might say that it is the epitomy of the ‘Flintstone generation’...
read moreVolvo Ocean Race Piracy Risk Route Rethink
Volvo Ocean Race organisers have been forced to come up with a new plan to get the competing boats and teams in and out of Abu Dhabi without exposing them to the threat of piracy. After monitoring the increasing security concerns related to piracy and taking advice from marine safety experts Dryad Maritime Intelligence, a new logistical plan has been developed. The planned race would have seen competing teams sail through an East African corridor in the Indian Ocean on the second leg from Cape Town to Abu Dhabi and again in the third leg...
read moreAbu Dhabi Activate Sailing Sponsorship at Cowes Week
Sailing has become a popular platform to promote travel destinations in recent years. On one side of the deal, promoters of events like the Volvo Ocean Race, Extreme Sailing Series and even Clipper Race bring teams, media and spectators to a venue and showcase it to a targeted audience. On the other side, destinations activate their involvement in the event, promoting it and integrating it into their marketing campaigns. This might even include sponsorship of a team within the event. It’s a model that works nicely, but some destinations do...
read moreAmerica’s Cup Promises Plymouth the World
Before: Spectator entrance to ACWS Race Village Millbay, Plymouth It was quite a big risk for Cascais to host the first America’s Cup World Series. While the hotel room nights would have been up thanks to an army of TV production personnel, the TV shots couldn’t seem to find many shots of fans who had made the trip to watch. While we wait for the economic impact figures for Portugal, attention shifts to the small, but historically significant sailing town of Plymouth in the UK. There is no doubt that Plymouth can stage great sailing...
read moreNewport to Host America’s Cup World Series in July 2012
The America’s Cup’s awareness roadshow will visit the place now branded the longest running host of the most boring sailing ever. Newport Rhode Island is synonymous with the slow, dull, monohull match racing that has been banished to the past by the new format of the Cup. With the final race taking place on Sunday July 1, 2012 – there may be chance for American sailing fans to combine the America’s Cup World Series in Newport with the Extreme Sailing Seriesin Boston. Newport will not be the first American city to host the...
read moreVideo: Mark Turner Talks Extreme Series
If it wasn’t for the Extreme Sailing Series, the America’s Cup World Series, or America’s Cup lite might look very different. Mark Turner and OC Thirdpole have shown that sailing can be a spectator sport and they have also shown that the business model for a sailing team can be commercially viable. Many of the ACWS ‘innovations’ have been tested by the Extreme Series and it is perhaps a tribute to the commercial savvy of OC Thirdpole that ACEA have copied best practices like the ’5th Man’ guest spot and a ‘stadium...
read moreAudi Renew CYCA Sailing Sponsorships in Sydney
Audi Australia has been re-arranging its sailing sponsorships over the last 12 months or so. The company ended long-term deals with events like Victoria Week and the Sydney Harbour Regatta, but has now announced that it will continue its relationship with the Cruising Yacht Club of Australia. Garry Linacre, Commodore of the CYCA, has confirmed that Audi Centre Sydney will continue on as the naming rights sponsor of the Audi Winter Series, the Audi Sydney Gold Coast Yacht Race and the CYCA Youth Sailing Academy. Commodore Linacre said: “On...
read moreYouTube Helps ACEA with America’s Cup TV Revolution
The America’s Cup is yet to convince too many TV networks that their new sailing product is the way to go. TVNZ have signed up, captializing on the fact that Emirates Team NZ is a nation-based team with strong commercial credentials, but almost all the other teams (not counting the defender ORACLE Racing) are yet to build any real fan-base. It will be a while before the America’s Cup Event Authority sees any commercial return on investment. With a 100-strong outside broadcast crew, three helicopter cameras, four cameras on water, and...
read moreSailing Bits and Pieces From Around the Web 2011-08-15
@oc_markturner is there any media opps in the am tomorrow for the Artemis challenge? Was told no need to turn up. in reply to oc_markturner # Sailing makes the papers #exss http://twitpic.com/63dpf8 # RT @christinai: Women in #sailing recognised in #ladiesdaycowesuk Thanks to the #womensportsfitnessfoundation # Some big stars on boats at cowes today including @deecaffari – a couple of photogenic celebs along for a ride to keep royal snappers happy. # Overheard in the Cowes media centre – "What's the name of the HUGO...
read moreSailing Bits and Pieces From Around the Web 2011-08-15
@oc_markturner is there any media opps in the am tomorrow for the Artemis challenge? Was told no need to turn up. in reply to oc_markturner # Sailing makes the papers #exss http://twitpic.com/63dpf8 # RT @christinai: Women in #sailing recognised in #ladiesdaycowesuk Thanks to the #womensportsfitnessfoundation # Some big stars on boats at cowes today including @deecaffari – a couple of photogenic celebs along for a ride to keep royal snappers happy. # Overheard in the Cowes media centre – "What's the name of the HUGO...
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