@oc_markturner is there any media opps in the am tomorrow for the Artemis challenge? Was told no need to turn up. in reply to oc_markturner # Sailing makes the papers #exss http://twitpic.com/63dpf8 # RT @christinai: Women in #sailing recognised in #ladiesdaycowesuk Thanks to the #womensportsfitnessfoundation # Some big stars on boats at cowes today including @deecaffari – a couple of photogenic celebs along for a ride to keep royal snappers happy. # Overheard in the Cowes media centre – "What's the name of the HUGO...
read moreIn 2012, the Royal Southern Yacht Club will celebrate its 175th Anniversary. In a country where the average life expectancy of a business is 12 years, the Royal Southern continues to show how a yacht club can be commercial enterprise and a thriving hub of social and racing activity. The Royal Southern yacht club is several businesses, some of which run 7 days a week, around the clock. The management team control the revenue and expenses of a restaurant, marina and event space. But in order to stage the activities planned for 2012, the club...
read moreIn December 2010, the Extreme Sailing Series announced that it would expand to become a global tour of events. Taking the ‘stadium sailing’ format out of Europe and into new markets, some with immense populations starved of sailing content, had to lead to an increase in the media value for sponsors and partners. As the Extreme Sailing Series continues to test their business models with regards to media, streaming the Cowes round live to the internet, organisers OC Thirdpole have released an independent interim media evaluation report...
read moreFor a few years now, Artemis has sponsored an event within an event at Cowes Week. The Artemis Challenge invites Open 60 yachts to sail around the Isle of Wight to win £10,000 for a chosen charity with some celebrities brought in for the day to help generate interest amongst press that otherwise might not care too much. For sailing fans, the Artemis Challenge is a rare opportunity to see the Open 60s race in British waters and with wind in excess of 25 knots yesterday, the offshore boats were in their element. The media center at Cowes...
read moreWhile some ‘old’ media struggle with the emergence of digital platforms, Radio is not one of them. In fact, as broadband becomes more widespread, and radio stations can broadcast via the internet to larger audiences than ever before, audio is more important than ever as part of the suite of tools that sports rights holders have to communicate with fans and to promote sponsors. Unlike visual media, which requires eyeballs to be focused on a screen, radio can be consumed while doing other things. Radio also allows the provision of live...
read moreThe tie-up between PUMA Ocean Racing, Laird Hamilton and yacht designer Juan K has been recognised outside the yacht racing bubble by Outside Magazine. The new PUMA/Laird stand up paddleboard (SUP) was selected by Outside Magazine for a 2011 Gear of the Show Award at the Outdoor Retailer trade show. The limited edition, carbon fibre board was the only watercraft to be included in the list of 10 awards. The SUP board features the same design principles as the PUMA Ocean Racing Volvo 70 – both ergonomically and through the use of the same...
read moreWhile it remains to be seen how many of the America’s Cup teams competing in Cascais will have the funds to mount a challenge for the real America’s Cup in 72 foot catamarans, China Team has announced sponsorship support from a wide variety of partners. There is no doubt that China has the depth of population and the commercial clout to fund a challenge and China Team might be the one that actually manages to attract the audience that theAmerica’s Cup Event Authority will change sailing forever through their demand for extreme,...
read moreOn the heels of the announcement that PUMA would be the Official clothing partner for the America’s Cup and ORACLE Racing, Emirates Team NZ have announced that their partner for the Volvo Ocean Race, CAMPER will also support the Kiwi team’s America’s Cup challenge. The Mallorca based shoe company helps to leverage the sponsorship across multiple sailing platforms, though issues relating to internet rights for the America’s Cup may cause some logistical issues. Camper Chairman, Lorenzo Fluxà said in a statement: “Our involvement...
read moreWho has achieved more Facebook likes in the last 8 months – Volvo Ocean Race or the America's Cup? Find out later in our monthly review. # Will PUMA have to redirect puma.com/sailing to the Official America's Cup site? Of course not. # All tuned in.. but can't see anything. @34thAC "Tune in at 1100 local time in Cascais (GMT+1) on Thursday morning" in reply to 34thAC # @willycarson Timezones have never been a strong point. in reply to willycarson # RT @dmfreedom: Some great sports marketing, social media case...
read moreTo stream live or not to stream live – that is the question that sailing rights holders are asking themselves in 2011. The Volvo Ocean Race has streamed in-port races, the World Match Racing Tour is streaming up to 2 hours of live racing per day, the America’s Cup is promising a mind-altering sports spectacular live on the internet, and the Audi Med Cup has also proved popular with internet audiences. Now the Extreme Sailing Series is adding streaming offers to fans. After the Istanbul round was broadcast live on Turkish and...
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