We’re very uncool at yachtsponsorship.com. We love old fashioned match racing. Part of that appreciation was built through attending Match Cup Sweden in Marstrand, an event which is far from being old-fashioned. Despite being run in the same place in the same calendar slot for the last 17 years, the event continues to be one of the most innovative sailing events anywhere. While the America’s Cup has taken some time to climb aboard the ‘stadium sailing’ bandwagon, Match Cup Sweden could rightfully claim to be one of the...
read moreAmerica’s Cup challenger Emirates Team New Zealand has announced a technology partnership with DELL. It’s a great illustration of how sponsorship doesn’t always have to be a sticker on the side of a hull to have value to both parties. Some sports marketing pros argue over the differences between a sponsorship and a partnership. Often the difference is just in the definition, but sometimes the sponsorship/partnership arrangement works on levels that are never seen by the spectators. Consider the biggest costs for an...
read moreJ.P. Morgan Asset Management will add to their sailing sponsorship portfolio by becoming the title sponsor of the Finn Gold Cup 2012. The company, which sponsors the Round the Island Race and British Olympic sailor Ben Ainslie, will support the Falmouth Finn Festival, which includes both the British National Finn Championship and followed by the Finn Gold Cup. The Finn Gold Cup is the annual World Championship of the Finn Class, and also has a bearing upon Olympic selection for some nations. The Gold Cup fleet can be as many as 100 boats. The...
read moreMultihulls are great for the America’s Cup. We get it. Sport changes and sports where technology is a driver become almost unrecognisable from one era to another. The new America’s Cup has the potential to be exciting, and spectators will come to see a new kind of sailing, however it is sad to see the ambassadors of the sport, denegrate the tradition that made the America’s Cup what it is. It’s great to see Jimmy Spithill on ‘everyman’ sports shows like Chronicle Live, but the current PR spin that...
read moreLast week, we were off taking a look at sailing from the other side of the Atlantic. As well as catching up with a few of our fans in Boston at the Extreme Sailing Series, we also talked to some of the top sports marketing people in the US about sailing and its place in 2011. More of that later, but in the mean time, there are a couple of stories that we need to catch up on. Some positive news for the IMOCA 60 Class and the Vendee Globe with the announcement that UK sailor Mike Golding has secured sponsorship from wind energy technology...
read moreGoing to be a hot day in Boston #exss http://twitpic.com/5l5zcv # Uss constitution framed by 49ers in front of #exss hospitality in Boston http://twitpic.com/5l6370 # Last race racing close to shore. http://img.ly/5Rg0 #exss # Some scale would be helpful. RT @34thAC check out how close the AC racing will be to shore in Cascais http://t.co/ZHicNgh #ACWSCascais # Nice race from @TeamGACPindar in the #wmrt final in Sweden. 2/2 with one race to go. Watching live stream with comments from @markchisnell # @JimOToole @hannahsailing @craigymitchell...
read moreThe Yachtsponsorship.com Facebook league table of yacht racing and sporting sailing brands has been updated and the Volvo Ocean Race continues to dominate the top of the table with 43,332 Fans/likes. However the fastest growing property that we monitor is Oman Sail which grew by 40.9% to 9,127 fans during June. Social media can be a powerful tool to engage fans and help deliver sponsors increased value, however maintaining a fanbase requires constant updates of content. Maintaining a fanbase during dips in the news cycle is one of the biggest...
read moreNew video from the Round the Island Race media day. 3 female sailors thoughts… http://youtu.be/eNXrRVMZq1A #RTIR cc: @roundtheisland # @hlmarine Really enjoyed the #RTIR this year. Had HL gear on from head to toe! Love the octogrip shoes. Blog coming soon. in reply to hlmarine # Soundtrack makes such a difference RT @dmfreedom: Video…My sail in an sb3 in 20 knots+ http://bit.ly/kXJXZN #rtir cc: @volvosailing # British airways Olympics ad featuring a sailor! Ben ainslie in this case http://twitpic.com/5i1yx0 # Who else is going to...
read morePuma Ocean Racing has announced a partnership with the ultimate waterman – Laird Hamilton. Given the Volvo Ocean Race strapline of ‘Life at the Extreme’, it’s hard to think of a better brand ambassador for the new Puma boat, Mar Mostro. Hamilton is no stranger to sailing. He was one of the innovators of windsurfing and back in the day when windsurfing videos were sold on VHS to fans who couldn’t get enough of their sport on TV, footage of Laird sailing, and jumping a speedboard in the Neil Pryde video...
read moreHow do you make your sailing event touch the widest group of people possible? One way is to make as many spectators as possible engage through social media like Twitter or Facebook. The other way is to engage as many participants as you can. Of course, the more participants you have, the more engagement on social media you have… The entry list for the 2011 J P Morgan Asset Management Round the Island Race featured 1908 boats. Assuming an average of 6 people per boat, that’s about 11,000 stories. Some of those stories feature the...
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