A recent edition of the Financial Times’ ‘How to Spend it’ magazine which focused on yachts and boating carried 14 advertisements for watches including the inside front cover double spread, back cover and inside back cover. So there is no doubt that marketing folk think that there is a strong link between the demographic who have big boats and those who buy nice timepieces. Rolex, Omega, Panerai and Corum are just some of the brands that use sponsorship of sailing to promote themselves. While the supplement was more...
read moreThe 9th team to enter the mix for the 34th America’s Cup has been announced. The entry of The Real Club Nautico de Valencia (RCNV) and Green Comm Racing brings the number of boats competing in the support raced (the America’s Cup World Series) to 10. On the face of it, sailing provides a great platform to promote sustainability and environmental credentials, at least when compared to a sport that burns fuel like motorsport. Of course such a top line presentation of the sport doesn’t take into account support ribs,...
read morePlymouth, UK is getting ready to host a round of the America’s Cup World Series – the equivalent of NASCAR’s Nationwide series.* Though there is relatively little British talent involved, the city hopes to promote the event to a wide audience and generate a significant positive economic impact. Leader of Plymouth City Council, Councillor Vivien Pengelly said: “It is great to see such support already flooding in from the public and private sectors. We’re making great progress and the city is really pulling together to...
read moreSafran has beaten the Round Britain and Ireland record previously held by @deecaffari – but 1 hour 42 minutes is not 'Smashing' it. # See you at both! RT @IntothebluePR: Less then a week to the J.P.Morgan Asset Management #RTIR & less then 2 weeks to the #EXSS Boston # The keywords that people type into Google to find us say so much about the world of yacht racing. Yesterday's top "AC45 World Series" # RT @deecaffari: #RTIR is also @ArmedForces_Day and I will be sailing with some military personnel onboard...
read moreCowes Week means many things to many people. For some, it is a week of racing. For some it is a week of drinking. For others it is a few moments of Oooohs and Ahhhhhhs as the event finishes with a bang of fireworks. In the good times, the fireworks were taken for granted. No-one really worried too much about who was paying for them. It was tradition. Fireworks were the end of the event, and people came from far and wide to enjoy the spectacle – some of whom have no interest whatsoever in sailing or Cowes Week. In more recent years,...
read moreMany yacht racing promoters count tourism and travel organisations amongst their biggest supporters. Cities bid to host events and in return get to raise awareness about a destination and perhaps also a bump in tourism numbers. As the start of the Volvo Ocean Race approaches, some host ports are doing a better job than others of promoting their destination’s Volvo Ocean Race travel packages. Leading the race is Abu Dhabi. This is perhaps no surprise, given that the tie-up between the team and the venue is so close. The official Abu...
read moreWhile Russell Coutts was capsizing his AC45 America’s Cup boat in San Francisco last week in front of the world’s media and Youtube generation, the America’s Cup Event Authority has been doing deals. With a new shiny logo, the 34th America’s Cup is a clean start – a way of trying to forget about the legal disputes that defined the 33rd event – and with that in mind, the ACEA has named the ‘Official Law Firm of the 34th America’s Cup’. Every America’s Cup Defender and Challenger knows...
read more40, 50, 60, 70 feet… round the world, stopping, non-stop, crewed, solo… 1 hull, 2 hulls, 3 hulls…One Design or Open… the choices for sailors and the fans of sailing seem to get more and more complicated. There’s only so many sailors, so many sponsors and so many months in the year to try and support a sustainable industry, yet this doesn’t seem to deter both old and new promoters from trying to make their particular model work. As the MOD 70 gains momentum (up to 9 boats are now believed to have been...
read moreThe following were the tweets we sent during the week. It was week when the America’s Cup announced their new team line up with Energy Team looking strong. The capsize was probably the most tweeted thing in sailing during the week, proving that all people love a wreck… The cynics in the office can’t help thinking this one was on purpose for the youtube views. http://fb.me/14YY70ThV via @SandervdBorch# RT @fredeagle: A better hashtag for Energy Team is #energyteamfr Exclusive to the Peyron #AC34 challenge. # RT @audimedcup:...
read moreThe business of yacht racing currently relies heavily on the backing of destination marketing and tourism authorities. The model is simple. Staging a high-profile yacht racing event like a stopover for the Volvo Ocean Race, provides a platform to promote a city and introduce tourists to a new destination. But for the model to work best, you need to align a host city or country with a participating team. This model works, whether you are the Clipper Race or the America’s Cup World Series – tying the teams to the venues allows for a...
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