Fans Don’t Have an Off-Season. Using Technology to Stay in Touch.
A couple of years ago I took part in a trade mission organised by the Motorsports Industry Association in the UK to visit the land of NASCAR. Standing in the ...
Posts Tagged ‘alex thomson’
Harry McGoughan Joins Mike Golding.
The Open 60 ‘Draft’ is underway with personnel changing teams as the last competitors finish the Vendee Globe. Harry McGougan, who has worked alongside Alex Thomson for the past two ...
Hugo Boss Out of the Race
Sponsorship of offshore racing has big risks. While Hugo Boss has been getting loads of media coverage over the last few weeks, it’s not the kind they would have been ...
Let the Race (for coverage) Begin
With the start of the Vendee Globe today, the media releases have kicked up a gear, with PR agencies trying to get the most for their teams in the increasing ...
