Volvo Ocean Race Listens and Responds.
The Volvo Ocean Race has come in for some criticism in recent times, but the organisers have listened and have a plan for the future. While the armchair pundits and ...
Posts Tagged ‘BCG’
2011 Annoucement Good for Sponsorship Say Volvo Teams
Volvo Ocean Race organisers have announced that the next edition of the race, the 10th, will start in 2011. The decision has been welcomed by team principals who believe it ...
Volvo Bring in Consultants to ‘Strategise’ Ocean Race
More on the increasing professionalism coming to yacht racing. The Volvo Ocean Race has appointed The Boston Consulting Group (BCG) to assist in creating a strategy for the most challenging ...
