Posts Tagged ‘BMW Oracle’

BMW End America’s Cup Sponsorship with Innovation and R&D ROI.

BMW have announced that their long-standing America’s Cup Sponsorship partnership with Larry Ellison’s BMW-ORACLE racing team will end this year. The end of the relationship also signals the German car ...

Old America’s Cup Teams Don’t Like the ‘New Deal’. TEAMORIGIN Out.

During the last America’s Cup cycle, BMW ORACLE’s catch-phrase was ‘Mutual Consent’. This time round, CEO Russell Coutts has been promoting a ‘New Deal’ process that is supposed to be ...

San Francisco Puts Its America’s Cup Cards on the Table.

The wrangling over the venue choice for the America’s Cup still seems a little strange. Imagine a city winning the right to host the Olympics only to resell those rights ...

We Expect Big Things From the America’s Cup on September 13th.

BMW ORACLE have announced that they will announce some announcements on the 13th of September. The defender of the America’s Cup and the Challenger of Record will make public a new ...

Jaguar’s Sponsorship of America’s Cup Style Sailing Delivers.

The 1851 Cup surprised me. Initially I was sceptical about the exhibition match between TeamOrigin and BMW ORACLE to commemorate the original race around the Isle of Wight that became the America’s ...