Having the America’s Cup back in the USA is a great commercial opportunity for the Californian economy, and if the teams ever getting around to funding themselves with sponsorship dollars, ...
It’s only when you see announcements like those from the America’s Cup Authority over the weekend, that you realise the extent to which people cut and paste content into websites. ...
The America’s Cup was back in the news yesterday for all the right reasons. A much anticipated press conference presented a new vision for the trophy – a united front, ...
Regular readers will know that the vast majority of sailing sponsorships are designed for a business to business audience. Some are lucky enough to rank as major events which drive ...
The Louis Vuitton Trophy in Nice is a relatively risky undertaking, even with the backing of the long time America’s Cup luxury goods sponsor (sorry – partner) and Bruno Troublé. ...
