It’s not the America’s Cup without some luxury timepiece sponsorship. While no official timekeeping partner has been announced at a series level yet, the French challenger, ENERGY TEAM has announced ...
How do you activate a sponsorship of a business to business event but still allude to your sailing sponsorship activities elsewhere around the world? Well if you are Corum, the ...
There are some industries and products that keep supporting competitive sailing. Car manufacturers like Volvo, Audi and BMW all see value in supporting and being associated with the sport. In ...
It you haven’t got the message yet, the web and digital technology will change the way sailing is delivered to its audiences forever. Traditional media will have to work very ...
