OC Technology and Yellowbrick Partner Up in Tracking Deal.
The ability to track boats in real time has been one of the key enablers of making the sport of sailing more accessible to a wider audience. The technology also has increasing ...
Posts Tagged ‘GPS’
‘SailStream’ Will Allow Spectators to Be the Producer of Sailing Coverage.
Sailing continues to push the boundaries of the way the sport is delivered to its audience. While Russell Coutts and the folk behind the next America’s Cup think about TV, ...
Round the Island Race Innovates Live Consumption of Sport.
The SportBusiness New Media conference in Manchester yesterday, like many sports events in the UK, was heavily biassed towards ball sports. The problem with ball-sports is that they don’t have ...
Sponsoring a Racing Mark – Worth a (Vodka) Shot.
Here’s a sailing sponsorship story with a bit of a difference. If you want to get your message out to the yacht racing community, sponsoring a boat is not the ...
E-Spectators to Follow Pineapple Race via iBoat Track
The rise of the yachting e-spectator continues with SORC, the organisers of the Pineapple Cup announcing an agreement with Horizon Marine to track all of the competitors in this year’s ...
