F1 Sailing in Bahrain?
The Gulf Daily News has published a story about Andrew Pindar turning Bahrain into “the hub for the Formula One of the sailing world, hosting top global events.” The concept ...
Posts Tagged ‘IMOCA 60’
Bahrain and Pindar Team up for Vendee Globe
Sailing is hotting up in the Gulf. Team Pindar has announced a new partnership with the Kingdom of Bahrain to promote the Kingdom with the backing of the Bahrain Tourism ...
Artemis Transat Media Value
OC Events have released media details for the Artemis Transat held earlier this year. The majority of the coverage was around the IMOCA 60 fleet, although the Class40 secured strong ...
Aviva Activate to a Wider Audience
A great example of using a sponsorship across different markets. This distinctive yellow Aviva advertisement ties in with the company’s backing of the English yachtswoman Dee Caffari. The Open 60 yacht most recently completed ...
