The business of yacht racing currently relies heavily on the backing of destination marketing and tourism authorities. The model is simple. Staging a high-profile yacht racing event like a stopover ...
It doesn’t matter what kind of sailing event you are running, or what platforms you are trying to distribute media on or communicate to fans with, capturing the action and ...
There are some sectors that are quite competitive when it comes to sailing sponsorship. Automotive brands like Volvo, Audi, BMW and Abarth all back different parts of the sport. Financial ...
World Yacht Racing Forum Panel Discussion. Chaired by Richard Simmonds of Sunset+Vine APP, this session at the WYRF 2010 featured: Knut Frostad, CEO, Volvo Ocean Race Eddie Owen, CEO, Royal ...
8 Business Of Yacht Raching Questions. Part 3.3 – Knut Frostad The next in our series, questioning the leaders of the sport of sailing about how the business of yacht ...
