Why Puma Went Sailing
Sometimes it’s not about how much sponsorship money you have, but how you use it. Earlier this year, German sportswear company Puma triumphed over bigger rivals Nike and Adidas as ...
Posts Tagged ‘marketing’
Airlines Lead Middle East Sponsorship Growth
The UAE is spending big to achieve regional dominance and sport is benefiting. Recent high profile sailing sponsorships from the region include Team Oman’s eXtreme 40 campaign, the Kindom of ...
Got a Spare 9 Months? Race Around the World Online
You have to hand it to the guys at the Volvo Ocean Race. They really are embracing the advancements in technology and offering fans the chance to not only follow ...
Volvo Innovate Media Technology for Fans
Last week Brad Butterworth was quoted as saying that yacht racing couldn’t capture the imagination of the public because it didn’t translate well to TV, but how much does TV matter ...
