Redhanded TV Nominated for Broadcast Digital Award
While the America’s Cup is promising a revolution in the way sailing is broadcast, elsewhere in sailing, broadcasters are working on how to best communicate and broadcast ‘old fashioned’ match ...
Posts Tagged ‘monsoon cup’
Permanis Isotonic Drink Sponsors Monsoon Cup for 2nd Year.
Malaysian drinks manufacturer Permanis Sdn Bhd will continue its sponsorship of the Monsoon Cup for a second year. Revive Isotonic will be the official isotonic drink for the Monsoon Cup, ...
Monsoon Cup Shows Growth Across a Wide Range of ROI Measures
As sailing becomes more professional, different business models and partnerships are being explored by promoters to deliver value to a wide variety of stakeholders. Around the world, governments are taking ...
Malaysia Launches Development Programme to Fill Keelboat Sailor Void.
The structure of sailing as a sport is largely determined by the fact that it is an Olympic event. Investment, training and elite athlete programs are geared towards the pursuit ...
Gilmour Tells ICYC How Yacht Clubs Can Get Commercial.
The International Council of Yacht Clubs, a group of yacht club operators across the world, congregated at the Royal Freshwater Bay Yacht Club, Perth, Western Australia, to hold their 5th ...
