MacLaren Capitalise on Under-represented Sailing Audience.
Sailing does a pretty bad job of appealing to a female audience. You’d think that sailing would be more attractive to women than a sport like NASCAR, but the America’s ...
Posts Tagged ‘Olympics’
WPNSA Shortlisted For Sport Industry Award.
While the Weymouth and Portland National Sailing Academy must be in line for some of the newly announced Marine Industry Awards, the venue has recognised outside the industry by being ...
Property Developers Peet Sponsor Perth 2011 Sailing Event
As sailing becomes more closely aligned with developing venues, specifically marine infrastructure and waterfront property, more property companies are getting behind the sport. High profile examples include the Monsoon Cup, finale of ...
No More Bacon Rolls and 2nd Rate Coffee?
In most sports, research and development at the elite level filters down to those who are serious about their sport, but don’t quite have the discipline to train like an ...
Perth 2011 Sailing Worlds Go Digital With iiNet
Latent audience demand for competitive sailing has been helped by advances in technology that allow even the most niche events send real-time scoring, commentary and video to the world, but ...
