Some sponsorship news from the IMOCA 60 Class. While many competitors from the last Vendee Globe are still shopping for backers, Dominique Wavre has announced that Swiss Private Bank, Mirabaud, ...
More news confirming that Yacht Racing is getting more professional. After a bit of a wake up reminder from Mercedes F1 CEO, Nick Fry, at the World Yacht Racing Forum ...
Twitter remains a strange, misunderstood tool to many, but occasionally you come across things that you might not otherwise find thanks to a recommendation. This link came from Dee Caffari’s ...
Two large sailing events began in France over the weekend. The new Louis Vuitton Trophy – featuring old America’s Cup boats and idle America’s Cup teams and the Transat Jacques ...
The issues around the sponsorship of sailing are complicated but there are two fundamental conditions that have to be in place for it to work. A brand that understands the ...
