Crowd Attendance Numbers For Sailing Events Might Be Overestimated.
Most professional sailing events use public space, are free-to-view and don’t sell tickets, so it can be quite hard to work out just how many fans there are. While some rights ...
Posts Tagged ‘ROO’
Extreme Sailing Series 2009 Media Numbers.
The Extreme Sailing Series Europe, previously known as the iShares Cup have released their media analysis of the 2009 season. The organisers, OC Events should be congratulated, not only for ...
Sailing Record Attempt Delivered 93:1 ROI, But What About ROO?
Twitter remains a strange, misunderstood tool to many, but occasionally you come across things that you might not otherwise find thanks to a recommendation. This link came from Dee Caffari’s ...
Happy New Year. Top 10 stories of 2009.
By the time this post goes out via our daily email, Australia and New Zealand will have already left 2009 and the ‘noughties’ behind. It’s been an interesting year and ...
Measuring Sponsorship. It Can be Done.
The following article was published at mediapost.com. It is a must read whether you are looking for sponsorship or looking to place it. By Larry Albus The sponsorship industry has advanced ...
