ICAP Extend Sailing Sponsorship into Class 40 for Route du Rhum
There are times when the fragmentation of the sport of sailing really come into perspective. While only 5 Eco 60 yachts sailed out of La Rochelle last Sunday for the ...
Posts Tagged ‘Route du Rhum’
Pete Goss Title Sponsor DMS to Use Boat Livery for PACK IT IN Campaign
A sports marketing expert at the Extreme Sailing Series in Cowes Week this year turned to me and said, “Wow – that is a lot of branding real estate!” It’s ...
Fiat Announced As Route Du Rhum Partner.
Fiat will join BMW, Audi and Volvo in using yacht racing to promote environmental credentials to a desirable demographic. Organisers of the Route du Rhum – La Banque Postale 2010 have ...
IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.
The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating ...
Oman Air Sponsor Oman Sail’s Majan To Build Brand in Europe.
You might think that there would be more airlines involved with the sponsorship of sailing. At the top end of the sport, airfares and air travel make up a large ...
