Audi Ends Title Sponsorship of Victoria Week.
In 2009, Audi replaced Skandia as title sponsor of Victoria Week, once known as Geelong Week. The deal meant that the Australian regatta retained momentum and support through a period ...
Posts Tagged ‘Skandia’
Skandia To Use Sailing in Consumer Marketing Campaign.
There are certain sponsors who really make a difference to a sport. When Skandia sponsored Cowes Week, they did it properly, adding a level of professionalism and commercialism that the regatta has ...
ISAF Add Some Marketing Muscle. Tim Sewell Appointed Head of Marketing.
ISAF are to be congratulated on their latest appointment of former Sponsorship Manager for Skandia, Tim Sewell, as Head of Marketing and Events. If the world governing body is going to ...
$10K To Sponsor Sydney Hobart Line Honors Contender?
There are not many yacht races that get the mass media attention and coverage as the Sydney Hobart Yacht Race. It’s not just thousands of people on the cliffs and ...
Skandia Team GBR Build Personalities Through Powerful Imagery.
The problem with sailing is that there are no personalities. Of course that isn’t to say that those who are at the top of the sport aren’t varied characters or ...
