Jaffa is unveiling a new look aimed at giving the citrus brand a more contemporary image. The roll-out has been designed to appeal to younger consumers.

There is also a new logo which is accompanied by the strapline “Love Life. Love Jaffa”.

A marketing campaign will also be launched to support the rebrand, which includes sponsorship of Team GB’s sailing academy in Weymouth.

We’d love to tell you more, but can’t find anything anywhere… stay tuned.