Panerai Engage A Different Kind of Sailing Fan.
I remember a time when 12 metre yachts, with long sleek hulls and off-white sails raced side by side and provided both action for spectators and photographers. Actually, I don’t ...
Posts Tagged ‘Watches’
Corum Announced As ENERGY TEAM America’s Cup Partner
It’s not the America’s Cup without some luxury timepiece sponsorship. While no official timekeeping partner has been announced at a series level yet, the French challenger, ENERGY TEAM has announced ...
IWC Schaffhausen Sponsor Abu Dhabi Volvo Ocean Race Team.
A recent edition of the Financial Times’ ‘How to Spend it’ magazine which focused on yachts and boating carried 14 advertisements for watches including the inside front cover double spread, back cover and inside back cover. ...
Volvo Ocean Race Announces Official Watch Sponsorship.
There are some sectors that are quite competitive when it comes to sailing sponsorship. Automotive brands like Volvo, Audi, BMW and Abarth all back different parts of the sport. Financial ...
Can Hugo Boss Watches Add Glamour to Cowes Week?
If Cowes Week is ever to be a world class event again, then it needs to attract sponsors who bring more than cash to the table. Usually, it is the ...
